Week two questions Assignment Example | Topics and Well Written Essays - 750 words

Week two questions - Assignment Example In the process of considering what to put into market, besides having business growth in mind it is also very important to establish the suitability of the product to the customer. In that line, the organization might be forced to constantly seek the opportunity to introduce new products and new procedures to invade new markets and also to create new organizational forms. Establishing good ideas from bad ideas is one major factor in establishing a market niche. Being able to relate what the customer expectations are in regard to a particular product especially the final product quality whether high or low does not depend on the price elasticity of demand. Rather, it associated more with the specific needs that the particular product is meant to satisfy. This is a concept that is proposed to understand a pattern among successful advertising companies. It states that campaigns made unique propositions to the customer and this convinces producers to switch brands. In other words, it means any aspect of an object that differentiates it from other similar objects. Example of a product with an excellent unique selling proposition is the Bata shoes from Bata Company. Purchasing a pair from their stores definitely leaves a customer satisfied. They have a convenient and customer friendly online store for which they sell shoes and other accessories. They have excellent services since they offer free shipping and free return shipping for the purchased shoes that customers don’t want. This sometimes works in favor of Bata Company when the customers keep the purchased pairs of shoes. But in the case when the customers refuse to take the pairs of shoes and opt to ship them back, it cuts into the margin of the company and this lowers the net profits. Besides all these, Bata is known as the convenient, customer friendly, and most trusted way to purchase shoes online. This has made