A College Degree Is Not Worth It Essay Example for Free

A College Degree Is Not Worth It EssayWhat is a college degree worth 50,000, $150,000, $300,000? The real question should be is a college degree really worth it? A lot of students go into college not knowing what to expect, or not knowing what to do. College degrees are made of paper, the importance of these degrees are valued by all the hard work you put in. There are some(prenominal) reasons why a college degree is not worth it. A college degree can be connected with negative associations. Getting a degree is uniform getting married. Its a big decision someone has to make.Theres a lot ofcost, a lot of ups and downs, and it can be very stressful. Someone shouldnt just go to college because they see everyone attending college after high school. The main number one reason why everyone wants to get a college degree is because they believe once they finish college theyll have a better employment rate rather than someone without one.According to Not All College majors Are Create d Equal, by Michelle Singletary the highest unemployment rate for recent graduates is generally the highest in architecture (13. 9 percent), then in non- technical majors, such as arts (11.1 percent), humanistic discipline and liberal arts (9. 4 percent), social science (8. 9 percent), finally law and public policy (8. 1 percent). Having a degree is not automatically doing to get you a job, but most graduates are working in a job that does not require a degree. Focusing so a great deal on college and perusing the goal of earning a degree can impact your social life. For many another(prenominal) accomplishing a degree is not only a must(prenominal) but it obtains part of their life from sunrise to sunset. They start losing touch with reality, friends, and everyday activities. It is as if your life only hasone signal meaning that is, your college degree.College requires so many sacrifices because you have to have time to study for exams and getting your homework done. Not having a college degree doesnt mean that someone wont become successful. There have been a lot of people in this world that become very successful without a degree. For example the CEO of Coca cola, Walt Disney, Steve Jobs, and many more. A degree does not make you the richest person in the world. There are many roads for an education rather than just attending college for a degree. Many people succeed without college degrees.

Discussion About Genetically Modified Foods Essay Example for Free

Discussion About Genetically Modified Foods EssayOutline innovation a. The genetically change sustenances are a long issue which is widely debated. b. People feel confused about their preventative. I. Views a. ) Magana-Gomezs argument. b. ) He argues that negative effect of GM food were identified at molecular and microscopic levels. c. ) Curieux-Belfond CL contends that the usefulnesss of genetically modified foods far outweigh the disadvantages. II. Genetically modified foods Beneficial views inauspicious views a. What is the possible risk for genetically modified crops considering nutrition and health? b. Whether the economic effects are the most important?c. Will it bring severe surroundings problems?III. Arguments for beneficial effects of GM foods a. Firstly, transgenic engine room has made considerable progress in food applications. b. Transgenic food has successfully lowered food prices and ensured food safety. c. GM foods significantly reduce the environmenta l impact of agriculture. Introduction The author, Magana-Gomez, overcritically analyzed the risk assessment methods of transgenic food for serviceman nutrition and health in the paper, encounter assessment of genetically modified crops for nutrition and health.Magana reviewed various modes including different feeding period, animal modes and parameters in the paper published in 2011 by regimen Reviews (Magana G, 2009). In consistent with his studies, negative effects of GM food were identified at molecular and microscopic levels. However, with our entry into the 21st century, genetically modified foods confirm undergone even faster evolution. However, there are also many doubts about the safety of genetically modified foods. Therefore, genetically modified foods prevail become a hot topic issue. Personally, although there are many controversiesabout GM food, I still insist on the research and promotion of transgenic food collectible to its diverse benefits. Views According to Curieux-Belfond CL, he could identify the factors that deserve consideration before commercialization and promotion of transgenic food (182). In this paper, Factors to condider before toil and commercialization of aquatic genetically modified organisms the case of transgenic salmon, the author took transgenic salmon as an example, in which Curieux-Belfond examined the corresponding impacts in terms of aquaculture, wildlife, ecosystem and human health.The paper published in 2011 by Evironmental Science Policy suggested that GM food undoubtedly contributed to economic benefits without exerting too much extra burden (Curieux B, 2009). In the end, the author believed that the benefits of genetically modified foods far outweigh the disadvantages. Analysis of the benefits of genetically modified foods Maganas argument is persuasive when he assessed the risks about GM food.However, since genetic engineering techniques have successfully transferred anti-viral, insect resistance, cold r esistance and other genes to cotton, wheat, tomatoes and other plants, we can get stable new varieties of genetically modified, with low production cost and high-yield food, which go out free the world food shortage and reduce the use of pesticides to a large extent. Based on the above reasons, I will provide a critical analysis with the following specific examples which show his argument is partially wrong.Firstly, transgenic technology has also made considerable progress in animal food applications. At present, a variety of mammal and bird genes are successfully integrated into the genome of fish, which can significantly enhance transgenic fish muscle protein content and improve result speed. With the development of genetic engineering technology, people have been freed from intrinsic enzymes to a large extent. Especially when the enzyme obtained from natural protein material encounters difficulties, genetic engineering has the unique advantages of natural gene cloning (Serali ni GE, 2011).Thus, it can be highly expressed in microorganisms with mass production by fermentation. At present, the transgenic enzymes are widely used in the food industry, such as maltose enzymes amylase, pectinase and the juice protease. The food nutritional quality modified by genetic engineering has also made noteworthy achievements. For instance, the genetic engineering technology has been applied for seed protein improvement, which renders it possible to change the plant composition and amino acid content.Secondly, transgenic food has successfully lowered food prices and ensured food safety, which helps increase production and food supply while reducing the farm labor and pesticide applications, agricultural inputs and production costs (Weasel LH, 2009). In the future, GM crops have great potential in solving the food crisis. For instance, by applying transgenic technology to the human staple foods of rice and wheat, people can increase food production and improve nutrition al quality, which will provide mankind with higher-quality food.Furthermore, GM foods have also proved effective in alleviating poverty and hunger. The worlds poorest 50% of the universe of discourse are small and resource-poor farmers, while 20% living in rural areas without their own land actually depend on agriculture. Therefore, the increase in small-scale and resource-poor farmers income will directly assist 70% of the worlds poorest people (Curieux-Belfond O, 2009). So far, genetically modified cotton in India, China and southeastern Africa have already made a significant contribution to more than 1. 2 million poor farmers income.The benefits of genetically modified corn in the Philippines and second Africa will be much clearer in the future. In addition, genetically modified rice has great potential to benefit 250 million poor families in Asia, whose benefits will reach 10 million people (Curieux-Belfond O, 2009). Transgenic food also helps to reduce land development. Tran sgenic technology has been developed to improve the current 1. 5 billion hectares of cultivatable land productivity through conservation of biological resources, thereby reducing land development and deforestation.Thirdly, I will demonstrate such improvement since they significantly reduce the environmental impact of agriculture. Traditional agriculture has a significant impact on the environment, and transgenic biotechnology can help reduce this impact. In the kickoff decade of application of genetically modified crops, by planting herbicide and insect-resistant characteristics, transgenic technologies have greatly reduced the use of pesticides, saved fossil fuels and reduced ascorbic acid dioxide emissions.Undoubtedly, genetically modified crops with drought-tolerant genes will improve water-use efficiency and maintain sustainable agricultural development, which will play an important role in easing the crisis of population growth and global food shortage (Artemis D, 2009). GM crops have also contributed to reduce carbon dioxide emissions in two main ways, reducing greenhouse bodge emissions and helping slow climate change. First, by reducing fuel use, the spraying of insecticides and herbicides, GM crops continue to reduce carbon dioxide emissions. In 2007, genetic engineering has been declared to reduce 1.1 billion kilograms of carbon dioxide emissions, which is equivalent to a decrease of 50 million cars from the road. Secondly, herbicide-resistant GM crops help reduce tillage applications, which protects the land and enhances dry land carbon sequestration. Conclusions Despite the many advantages of GM food, we cannot ignore the risks. After genetically modified foods have been taken into the human body, they may cause harm to human health. Moreover, after a large number of transgenic crops come into nature, they may be biologically harmful to ecosystems.Since the risks of GM food is serous, it is important for us to reflect on it first. Any of the s cientific and technological developments should be comprehensive and provide well-being for human life. If genetically modified foods can only increase our economic interests and amend material life without the moral, social and environmental harmony, they cannot be defined as making great contribution to social development. Therefore, whether GM food is a benefit or a disadvantage really depends on what kind of human values people hold (Qaim M. 2009). That is the question we reflect on deeply.In coetaneous society, with the rapid development of science and technology, the economic situation of the human and the material standard of living has been soaring. It seems that mankind is taking great proud for the advanced technology. However, we should advert back to what the living environment we rely on is subjected to. Therefore, genetically modified foods are seen as the savior of mankind, which is actually human self-centered ideology. Of course, with the continuous development o f biotechnology and genetic engineering, human beings have the ability to create more genetically modified food.Therefore, the drawbacks of genetically modified food are not the technology itself, but rather due to humans themselves. Thus, personally, I fully sanction the development of GM foods while we should objectively analyze the potential risks. Reference Artemis D. 2009. wellness risks of genetically modified foods. Food Science and Nutrition. 49. (2)164-175. Curieux B, Vandelac L, ect. 2009. Factors to condider before production and commercialization of aquatic genetically modified organisms the case of transgenic salmon. Evironmental Science Policy. 12. (2)170-189.Magana G, Javier A, Calderon de la Barca, Ana M. 2009. Risk assessment of genetically modified crops for nutrition and health. Nutrition Reviews. 67 (1)1-16. Qaim M. 2009. The economics of genetically modified crops. Annual Review of Resource Economics. 1665-693. Seralini GE, Mesnage R, ect. 2011. Genetically modified crops safety assessments present limits and possible improvements. Environmental Sciences Europe. 23. (10) 1-10. Weasel LH. 2009. Food Fray Inside the Controversy over Genetically Modified Food. American Management Association. Amacom, 86-150. Print.

Maggi Brand Extension And Repositioning

Maggi daub Extension And RepositioningThis investigate paper fill ins with the study of Maggi nock which made its whole tone in India in the year 1983. Maggi is a cross off originated in India by Nestle India Limited. It has over the years become synonymous with noodles. This research paper tries to come across come give away of the closet the advanced areas and the market where Maggi layabout enter. Also, Maggi has always tried to play on the platform of a salutary Product. This paper analyses its success and the gives a aspect of Maggi as in the eyes of the consumer. The introduction provides the company background, operational otherwise important information provided by the company which would assist in taking the finis for the right scrape extension strategy for Maggi.The industrial revolution in Switzerland in the late 1800s created factory jobs for women, who were therefore left with real little epoch to prepare meals. This wide spread problem grew to be an object of intense study by the Swiss Public Welfare Society. As a fictitious character of its activities, the Society asked Julius Maggi miller to create a ve touch onable forage crossway that would be quick to prepare and easy to digest. Born on October 9, 1846 in Frauenfeld, Switzerland, Julius Michael Johannes Maggi was the oldest intelligence of an immigrant from Italy who took Swiss citizenship. Julius Maggi became a miller and took on the reputation as an inventive and capable line of reasoningman. In 1863, Julius Maggi came up with a formula to start added taste to meals. before long after he was commissioned by the Swiss Public Welfare Society, he came up with devil eye blink pea dope ups and a bean soup the first cast of the Maggi brand of instant foods in 1882 83. Towards the end of the century, Maggi Company was producing not just powdered soups, but bouillon cubes, sauces and other flavorings. The Maggi Company merged with Nestl in 1947. Today, Maggi is a l eading culinary brand and part of the NESTL family of fine foods and beverages. Under the Maggi brand, which is today known worldwide for quality and innovation, Nestle offers a whole move of products, much(prenominal) as packaged soups, frozen meals, prepared sauces and flavorings.MAGGI BRAND IN INDIAMaggi Comes to India teething troubles Maggi noodles was launched in India in the early1980s. Carlo M. Donati, the present Chairman and Managing Director of Nestle India Ltd, brought the instant noodle brand to India during his short stint here in the early eighties. At that time, there was no direct competition. The first competition came from the ready-to-eat snack atom which included snacks like samosas, biscuits or maybe peanuts, that were usually the bought out type. The second competition came from the homemade snacks like pakoras or sandwiches. So there were no particularised pervert and make snack Moreover both competitors had certain drawbacks in comparison. Snacks like samosas are usually bought out, and out array food is generally considered unhygienic and unhealthy. The other competitor, homemade snacks overcame both these problems but had the disadvan quest fore of extended preparation time at home. Maggi was positioned as the nevertheless hygienic homemade snack Despite this, Nestl go about difficulties with their gross sales after the initial phase. The reason being, the positioning of the product with the wrong pit group. Nestle had positioned Maggi as a convenience food product aimed at the target group of working women who hardly found any time for forming. Unfortunately this could not hold the product for very long. In the course of many another(prenominal) market researches and surveys, the firm found that children were the biggest consumers of Maggi noodles. Quickly they repositioned it towards the kids segment with various tools of sales promotion like color pencils, sketch pens, fun books, Maggi clubs which worked wonders for th e brand.Why the specific provoker positioning?Maggi was positioned as 2-minute noodles with a punch line that said Fast to cook Good to eat And this gave the implied understanding to the consumer that it was a between meals snack. The company could cast easily positioned the product as a meal, either lunch or dinner. But, it chose not to do so, because the Indian consumer mindset did not accept anything other than sift or roti as a meal. Hence trying to substitute it with noodles would have been futile. The firm did not position it as a ready-to-eat meal either, as the lady of the house prefers to make a meal for her kids rather than buy it for them. And if she can make it in two minutes with very little effort, then obviously its a hit with her Whats more, if kids also love the taste, the product is as good as sold So the 2-minute funda coupled with the yummy taste workedBRAND STORYLaunched in 5 flavors initially Masala, chicken, Capsicum, sweet sour, and Lasagna Maggi had t o fight hard to be accepted by Indian consumers with their hard-to-change eating habits. The packaged food market was very small at this time, Nestle had to promote noodles as a concept, before it could promote Maggi as a brand. It therefore devised a two-pronged strategy to attract mothers on the convenience plank and lure kids on the fun plank. Gradually, the market for instant noodles began to grow. The company also decided to focus on promotions to plus the brand awareness. In the initial years, Nestle promotional activities for Maggi included schemes offering gifts (such as toys and utensils) in return for empty noodles pack.According to analysts, the focus on promotion turned out to be the single largest factor responsible for Maggis rapid acceptance. Nestls managers utilized promotions as measured to meet their sales target. Gradually, sales promotion became a crutch for Maggi noodles sales. posterior many of the Maggis extensions also made considerable use of promotional s chemes. The focus of all Maggis extensions was more on below the line activities rather than direct communication. In addition to promotional activities, Maggi associated itself with main stream television programs and advertised heavily on kids program and channels. After its advertisements with taglines like mummi bhookh lagi hai, bas do minute and fast to cook good to eat Maggis popularity became highly attributed to its extremely high appeal to children. As a result, Maggis annual growth reportedly touched 15% during its initial years.Maggis shit ExtensionIn 1998, Nestle launched Maggis first brand extension, Maggi soup. At this stage, there was no organized packaged soup market in India. Nestle aforethought(ip) to create a market for packaged soup as it felt the category had a lot of potential. However, according to analyst, the company had introduced soups only to cash in on the Maggis brand figure, and was never very serious about the segment.In 1993, Sweet Maggi, the firs t variant of Maggi noodles was launched. The company supported the launch with a coarse advertisement outlay that amounted to 75% of the total yearly expenditure on the Maggi brand. However, the product failed to generate the desired sales volume and Nestle was forced to pull in ones horns it. At the end of the year, Maggi noodles was generating sales volume of or so 5000 tons and remained a loss do proposition for Nestle.To boost sales, Nestle decided to reduce the charge of Maggi noodles. This was made possible by using thinner and cheaper packaging material, the company also introduced money economiser multi packs in the form of 2-in-1 pack and 4-in-1 packs. As a result volume increases phenomenally to 9700 tonnes in 1994 and further to 13000 tonnes in 1995. Maggis euphoria was, however, short lived, as sales stagnated in 1995 at the previous years level. With soup business being threatened by a new entrant Knorr soups launched in 1995, offering 10 flavors against Maggis 4 the company started rethinking its strategies towards the soup market.In coiffure to stretch Maggis brand to include Indian ethenic foods the company fix up with a Pune based Chordia foods to launch pickles under the year 1995. The company also tied up with Indian foods fermentation (IFF), a Chennai based Food Company to market popular to the south Indian food preparation such as sambher, dosa, vada and spices in consumer packs in Dec 1995. The company reportedly cut a lot of untapped potential in the market for ready to use south Indian market.In 1996, products from these two ventures received lukewarm response from the market sales were rather poor in the regions in which they were launched. Analysts attributed the failure of these Maggi extensions to the fact that Nestl seemed to be particularly bad at dealing with traditionalistic Indian product categories. Maggi noodles performed badly in 1996. Despite slow sales in the previous two years, Nestl had set a sales target of 2 5,000 tonnes for the year. However, Maggi couldnt cross plain 14,000 tonnes. Adding to the company woes was the failure of Maggi Tonites Special, a direct of cooking sauces aimed at providing restaurant-like-taste to food cooked at home. The range included offerings such as Butter Chicken gravy and tomato sauce for pizzas.Understanding these failures, and buoyed by the fact that the Maggi brand finally broke even in 1997, Nestl continued to explore new options for leveraging on the brand equity of Maggi noodles. The company realized that the kids who had grown up on Maggi noodles had become teenagers by the late 1990s. As they associated the product with their childhood, they seemed to be moving away from it. To lure back these customers and to explore new product avenues, Nestl launched Maggi Macaroni in July 1997. According to analysts, Maggi Macaroni was launched partly to deal with the growing popularity of competing noodles brand aggrandisement Ramen. Maggi Macaroni was mad e available in three flavors, Tomato, Chicken, and Masala. The company expected to repeat the success of Maggi noodles with Maggi Macaroni. As with most of its product launches, Maggi Macaronis launch was backed by a multi-media advertisement campaign including radio, television, outdoors and print media.The products pricing, however, proved to be a major hurdle. A 75-gm Maggi Macaroni pack was priced at Rs 11, temporary hookup a 100-gm noodles pack was available at Rs 9. According to analysts, Nestl failed to justify this price-value anomaly to customers, who failed to see any noted value addition in Maggi Macaroni (packaging and flavor variants were identical to those of Maggi noodles). In addition, customers failed to see any significant difference between Maggi Macaroni and the much cheaper macaroni that was sold by the unorganized sector players. The biggest problem however was the taste of the new product. Since macaroni is thicker than noodles, Maggi Macaroni did not absor b the tastemaker well and consequently did not taste very good. The interest generated by the novelty of the product soon died out and sales began tapering off. Eventually, Nestl had to withdraw Maggi Macaroni completely from the market.Nestl had not even recovered from Macaronis dismal performance, when it learnt to its horror that Knorr had dethroned Maggi as the leader in the soup segment (end of 1997). The only saving thanksgiving for Maggi seemed to its ketchups and sauces, which were turning out to the rare successful extensions of Maggi. These products were supported by a popular advertisement campaign for the Maggi Hot Sweet sauce brand. These humorous advertisements, featuring actors Pankaj Kapoor and Javed Jafri, utilise the tagline, Its different. However, during mid-1997, HUL began promoting its Kissan range of sauces aggressively and launched various innovative variants in the category.Nestl responded with a higher thrust on advertising and different size packs at d ifferent price points. Though Kissan gained market share over the next few years, Maggi was able to hold on to its own market share. Meanwhile the operational costs of Maggi noodles had increase considerably, forcing the company to increase the retail price. By early 1997, the price of a single pack had reached Rs 10. Volumes were still languishing between 13,000-14,000 tonnes.Pricing and Product DevelopmentIt was at this point in time that Nestl decided to change the formulation of Maggi noodles. The purpose was not only to infuse fresh life into the brand, but also to save money by dint of this new formulation. The company used new noodle-processing technology, so that it could air-dry instead of oil-fry the noodles. The tastemakers manufacturing process was also altered. As a result of the supra initiatives, costs reportedly came down by 12-14%. To cook the new product, consumers had to add two cups of water instead of one-and-a-half cups. The taste of the noodles was significan tly different from what it used to be. The customer backlash that followed the launch of the new noodles took Nestl by surprise. With volumes declining and customer complaints increasing, the company began to work on plans to relaunch old Maggi to win back customers. In addition, in 1998, Nestl began working out a strategy to regain Maggis position in the soup segment. To counter the Knorr threat, the company relaunched Maggi soups under the Maggi Rich brand in May 1998. The soups were not only thicker in consistency than those produced earlier, the pricing was also kept competitive and the packaging was made much more attractive. However, Knorr took Nestl by surprise by launching one-serving soup sachets priced as low as Rs 4. HLL too launched two-serving sachets of Kissan soup priced at Rs 7. As Maggi did not have any offerings in this price-range, it lost a huge percent of its market share to Knorr.The relaunch prompted market observers to compare Nestls move with US soft drinks major Coca-Colas New Coke fiasco. However, the company disagreed, Its a hard-5 nosed strategy, that mixes nostalgia with the consumers easy preference for the product it has been bred and rought up on. The reintroduction is Nestls acknowledgement of the loyalty of the Indian mother and the child to the original product. By May 1999, Nestls decision to bring back the old Maggi seemed to have paid off. Two months after the relaunch, the monthly average sales of Maggi noodles n the northern region rose 50% in comparison to the previous year. In July 1999, Maggi the brand, was promoted as the biggest brand in Nestls portfolio of brands in India, overtaking brands such as Nestum and Cerelac. Nestl believed that Maggi had immense potential as it was a very flexible brand under which regional variants could be introduced to meet various market needs. Company sources claimed that with reasonable price points and innovative products, Maggi could emerge as a top brand and a major growth dri ver for the company. To further support the brand, Nestl carried out various promotional activities as well. These included the appalling 1999 Fun-Dooz campaign and Jungle Jackpot campaigns. 6 As a result of the above initiatives, Nestl claimed to have cornered an 81% market share of the 20,000 tonnes noodles market by the end of 1999. Nestl sources claimed that Maggi noodles outsold the competition four times over and that more than four Maggi noodle cakes were consumed every second in the country.PRODUCT VARIENTSThe product mix of Maggi is divide into various categories defined below. The company has launched various products under each category as mentioned below.RESEARCH METHODOLOGYOBJECTIVES To understand the influence of Maggi as a brand on consumers mind set. Sources of Brand equity of Maggi like Brand awareness, Brand image, Brand fellowship, Brand recall To understand the Brand performance of Maggi products. To understand Brand Imagery, Brand Quality perceive by custome rs, Brand credibility, consideration, superiority and feelings. Brand Extension of Maggi in terms of product diversity. Analyse the repositioning of Maggi brand as a Healthy product and the consumers perseverance towards the same.RESEARCH PLANResearch figure of speechThe research give be carried out in the form of a survey which will be done in areas near to Delhi (NCR region). The population has been segmented on the basis of salary Group and Age Group.Sample DesignThe target population for our study is households. The sample will be selected by a simple random take in method .Sample SizeThe sampling unit is 150 which are divided as followsNumber of answerings 150 Age-group 10 45 Monthly Household Income 25000 75000 INR Survey Locations Delhi, Faridabad,Gurgoan,Noida,Greater Noida Salary Group No income 25K 40K 40K 60K 60K 75K Number of Respondents 30 50 70 Age Group 10 25 25 35 35 45 Number of Respondents 50 50 50 DATA COLLECTION PLANData GatheringThis study involves d ata collection (primary research) from different households in four different areas Delhi, Faridabad, Gurgoan, and Noida.Literature check intoThe research conducted as a part of our study would include Primary as well as Secondary research. Primary research would include a survey that would be conducted in selected localities of Delhi and nearby areas where the responses of consumers would be recorded through a designed questionair.Secondary research would include various aspects of Brand management through Internet , Journals, company reports , expert views etc.METHOLODOGYThe research will be carried out in the form of a survey. This will include primary research in addition to secondary research as stated below. The survey research method will be descriptive research design. Each respondent will be interviewed through a Questionnaire. The sample will be selected by a simple random sampling method.The survey will care the pursuit information areaInformation AreasThe objective as spelt out can be elaborated into specific information areas to be studied. How do customers perceive Maggi as a stable brand, their perception of noodles and how do they associate themselves with Maggi? Are the consumers aware of Maggi Brand or they associate noodles with some other brand? Do they consider noodle as a healthy product or they are aware of the companys strategy of repositioning it to a healthy product by the launch of some of the new products? Which product from the entire basket of Maggi products do the consumers consider as the best selling product for Maggi and to which the consumers frequently buy? Are the consumers willing to accept Maggi brand extensions to some other products like chocolate, juices, chips etc?SURVEY RESULTS1. Brand AssociationsSources of Brand equity like brand association of Maggi as a Brand was found highest with the age group of 10-25 and the product category associated with it was the noodles category ( see exhibit 1). Consumers in the age segment of 10-25 could easily cogitate Maggi to noodles.In the income wise category the brand association was highest with the income group of 25k-40k were more than 40 respondents associated Maggi with noodles ( see exhibit 2). The implications from the defineings discussed above seem that Maggi has good brand association in terms of noodles. Consumers presume Maggi as Noodles and the companys philosophy of projecting the brand as noodles brand seem to be viable in this regard.2. Brand disavowFrom the Exhibit 3 4 given below it seems a clear trend that Maggi has a good brand recall as compared to its competitors like Top Ramen, Surya noodles etc. Consumers could easily associate Maggi with noodles. In the Age wise category, the respondents of the age group of 25-45 were highly cautious of Maggi brand and seemed to be consuming Maggi more as compared to other age segments.In the gender wise category the companys strategy of positioning of Maggi brand for working women seems to be adaptive and gaining shape as women respondents had a brand recall more than male.3. Brand AwarenessFrom the responses of the respondents in the conducted survey it was evident than Maggis Brand awareness was very high in terms of noodles were around 65 %of the respondents associated maggi as noodles and only 20 % of the respondents knew ,Maggi as a Ketchup, 9% as soup etc.The trend indicated that Maggis brand extension strategy to increase its basket has not been quite successful in other food segments .This might be because of the larger share of market captured by the competitors hence Maggi has a high potential in markets like ketchup, soups etc.4. Repositioning Maggi as a healthy productThe companys strategy to reposition Maggi as a Healthy product was not found conducive as per the survey results. The survey showed that consumers did not perceived Maggi as a healthy product with 53% of them consumed Maggis traditional products as compared to the rest who consumed other vari ants of Maggis brand that were positioned as Healthy products.From the pie chart given below it can be clearly seen that Maggi is still perceived as a non healthy products by the consumers and in spite of the efforts to position Maggi as a healthy product by the company the brand is still perceived as a ready to eat food brand that has a high market share in the noodle category in India. swot up abstract OF MAGGI BRANDThe SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand in Indian market. The Brand was found to be a leader in its category of Noodles, with strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban areas of the country. The major threats of the brand as shown in the figure below indicates that Maggi has made several attempts to revamp itself as a Healthy Product but till date its perseverance towards the tag line is low by the consumers. The brand is in the growth stage of product life cycle with a strong incl ination towards the maturity stage.picSTPD ANALYSIS OF MAGGI BRANDSegmentation Market Segmentation divides the heterogenous market into homogenous groups of customers who share a similar set of needs/wants and could be satisfied by specific products. Maggi Brand have segmented the market on the basis of lifestyle and habits of URBAN FAMILIES.Target Market Targeting refers to evaluating and deciding from amongst the various alternatives, which segment can be satisfied best by the company. The Maggi Brand have mainly targeted the Kids, Youth, Office Goers Working Woman which falls into the category of convenience-savvy time misers who would like to get something instant and be over with it quickly.Positioning Market Positioning is the act of designing the companys offerings and image to occupy a distinctive place in the minds of the target market. The goal of positioning is to locate the brand in the minds of consumers to maximise the potential benefit to the firm. Maggi has position ed itself in the SNACKS category and not in the meal category since Indians do not consider noodles as a proper food item. Therefore Maggi have developed its brand image of instant food products with positioning statements such as 2 minutes noodles and Easy to cook, good to eat.Differentiations Points-of-difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate and believe they could not find to the same extent with a competitive brand. The Maggi Brand have also differentiated its brand image from its competitors in terms of taste, flavours and packaging. Maggi have launched wide varieties of products in different flavours which can attract larger set of customers. Maggi products are also available in different sizes catering to different customer needs.CUSTOMER ground BRAND EQUITY PYRAMID (CBBE)Maggis customer based brand equity pyramid seems to be equally strong on left hand side and right hand side, it is also strong from bottom to top enjoying the highest brand awareness of any fast food noodle brand in India as well as repeat purchase rate and high customer loyality.BRAND PRISM OF MAGGICONCLUSIONThe food processing business in India is at a nascent stage. Currently, only about 10% of the output is processed and consumed in packaged form thus highlighting huge potential for involution and growth. Traditionally, Indians believe in consuming fresh stuff rather then packaged or frozen, but the trend is changing and the new fast food generation is slowly changing.Riding on the success of noodles, Nestle India, tried to make extensions of the Maggi brand to a number of products like, sauces, ketchups, pickles, soups, tastemakers and macaroni in the mid-1990s. Unfortunately, the macaroni and pickles didnt pick up as expected. The soups and sauces did somewhat fine, gathering considerable sales volumes and have a satisfactory presence even today. Maggi Noodles itself faced a bit of difficulty with respect to tas te, and close to lost its position in the minds of Indian consumers in the late 1990s. When Nestle changed the formulation of its tastemaker, the ominous packet that came along with Maggi Noodles, a major chunk of consumers were put-off and sales started dropping. Also, Maggis competitor TopRamen took advantage of the situation and started a parallel aggressive campaign to eat into Maggis market share. But the company quickly realised this and went back into making the original formula coupled with a free sampling campaign. This helped Maggi to win back its lost consumers and pushed up its sales volumes againMaggi Today The year 2008 saw India leading in world wide Maggi sales. The brand has grown to an estimated value of Rs 160-170 crore and contributes at least 8-9% to Nestle Indias top line. All the same, some FMCG analysts feel that the brand has not done much to expand the noodles category. Even after 25 years of its launch, the size of the instant noodles market is yet quite small at Rs 300 crore. But yes, the parent company, Nestle India Limited has certainly encouraged the brand to enter into other culinary products.RECOMMENDATIONAfter the conducted study following recommendations could be sited for Maggi Brand. To gain maximum leverage in terms of profit the company should pay emphasis on segments with age groups 25-35 and above .Advertising is the key to success. Targeting these segments will not only enhance the companys profit margins but also it will leverage the brand image of Maggi. The company should advertise its products by depicting attributes related to to Health like Nutrition values, % of Vitamins, Proteins etc.This would help in customers perceiving the product as Healthy. Foray into other food products like chips, chocolates etc under its sole brand name would not only help in Brand extension but will also enhance Maggis market share.FUTURE PLANS Nestl Indias objective is to manufacture and market the companys products in such a way s o as to create value that can be sustained over the long term for consumers, shareholders, employees and business partners. Maggis aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, unassailable food products at affordable prices. The company continuously focuses its efforts to better understand the changing lifestyles of modern India and anticipate consumer needs in order to provide convenience, taste, eatable and wellness through its product offerings.LIMITATIONSThe present study is confined to a minimal sample size and may not reflect the opinion or response of the entire population in general. The results of our study are entirely confined to the responses of the Delhi consumers and might deviate in terms of actual population as a whole.Recomendations given after the study are entirely dependent on the survey and the secondary analysis done in the report.

The Three Abrahamic Religions

The Three Abrahamic ReligionsThe three Abrahamic Religions do swallow some things in common, such(prenominal) as the belief that in that location is only one God, just now they confine some differences too. Beliefs in profits, beliefs in who is the real God and things such as those change surface out their pietys incompatible.A first major difference between the religions is the book they study and follow and how they treat this book. The Islams have a book they call the book of account. The Jewish state has a book called the Talmud, and the Christianity religion has a book name The Bible. What be the differences in these books? Well first of all, they all treat them differently. The Islams never put the ledger below themselves. They conceptualize of this as if they were saying, Im higher than God, and Im more important than him. They also take very good c are of it. When they arent using it they have it wrapped up inside of a cloth and set it on a high shelf. Also, no one else can touch their Quran without permission from an Islamic call backr. The Quran itself states that only those who are clean and pure should touch the sacred text. About.com. N.p., n.d. Web. 3 Mar. 2013. . The Jewish population studies a book called the Talmud. They read over this book, memorize it, and sometimes go into major detail of what something in it means. The Talmud is made up of six sections, called Sedarim (orders). Each Seder contains several books called mesachot or tracts (singular mesachet). The Talmud. Bje.org. N.p., n.d. Web. 3 Mar. 2013. . There are eleven mesachot in the Talmud. Each of them deals with many of the different Jewish laws. Lastly, there are the Christians, who study The Bible. The Bible to Christians is like a book full of different ways to run short your life. Most plenty dont treat their bible like a special sacred book. People toss them around, lay in on their nightstand next to their beds, and opposite things such as that. The Bible ha s many different sections, some of these sections are in the Old Testament, and some are in the New Testament. Within these sections, there are many, many chapters, and within the chapters there are verses. For instance, I can do all things through Christ who strengthens me -Philippians 413. Philippians is the section, 4 is the chapter, and 13 is the verse. As you can see, these books are all very different within each religion. They study them differently, treat them differently, and the text within them is very different.They also have different beliefs in the coming of God and who rescuer was. The Jewish religion believes that the messiah has yet to put in, whereas Christianity and Islam believe than Jesus was the messiah. The Jewish believe that messiah will come later in life and they will be taken with him. The Christians and Islams believe at the second coming of Jesus, Jesus will leave the Jewish people behind and only take true believers as to let the Jews accept the fact that this is the second coming of the messiah, then he shall later come hazard and bring the Jewish people with him. The places where the three religions think they will be taken after Jesus takes them with him are all different also. The Islams think they are going to an perpetual paradise. Jews believe one of twain things, either they are going to heaven, or they think there is no afterlife. Lastly, Christians believe they will have an eternal heaven. They also have a specific view on a bad afterlife. Islams and Christians both think they will go to eternal funny house whereas Jews think they will go to either eternal Gehenna, reincarnation, or no afterlife. They also have different outlooks on the birth and death of Jesus. Christians and Islams believe Jesus was born from a virgin birth, meaning Mary just randomly by Gods will had a child she was to name Jesus. The Jewish people on the other hand think Jesus came by a normal birth, saying that Mary and Joseph had a child tog ether. Then theres the death of Jesus, which they dont add together on either. Islams believe that Jesus did not die precisely ascended into heaven during crucifixion. The Jewish and Christians populations believe that he died by crucifixion. Comparison of Islam, Judaism and Christianity. Religionfacts.com. N.p., n.d. Web. 3 Mar. 2013. .Then each religion has an outlook upon the other two religions. The Islam has something to say about Jews and Christians, Christians have something to say about Jews and Islams, and Jews have something to say about Christians and Islams. The Islamic people think that Jews and Christians are respected as People of the Book, but they have wrong beliefs and only partial revelation. This means that Islamic people think that the other two religions are respectable by what the Quran says, but they think that the beliefs of these people are wrong. Jewish people think that both Islam and Christianity are false interpretations and extensions of Judaism. Thi s means that the Jews think that Islams and Christians are completely wrong in what they do and that they are not following or believing what they actually should. The y think that the other two religions should do exactly what the Jewish people do and then they would be following what they need to be. Then there is Christianity. They think that Judaism is a true religion, but with incomplete revelation. Christians believe that Jewish people are right in what they believe in, but they dont think they have full grasp of everything they need to believe in. They also think that Islam is a false religion. Christians believe that Islams are wrong in everything they do and what they are doing is completely wrong. They are against anything Islamic people do, and would never partake in any of it. Comparison of Islam, Judaism and Christianity. Religionfacts.com. N.p., n.d. Web. 3 Mar. 2013. .Not everyone in this world can believe the same things, do the same things, or even partake in the sa me activities, but that doesnt mean they cant sometimes get along. These three religions dont hate each other, they just dont always necessarily agree with one another. Its like they are siblings fighting over where to go out to eat. One of them wants seafood, one wants barbecue, and the other wants Italian. Christians want Jesus to come take them past so they can go live an eternal life in heaven, Islams want their God to come save them so they can have an eternal life in paradise, and the Jewish people want Jesus to have his first coming and save them. They all have disagreements on whats right and whats wrong, but they can sometimes get along. For instance, they all believe in one God and worshiping that one God. They all believe that there should be a sure day on which they worship, even though these days are not the same. They all believe in a hell and demons along with angels. They all have a special book of their own that they study, and in that book is the word of that rel igions God. So you see, they may have many, many differences as the three Abrahamic Religions, but they do have some things in common that they agree about also.About.com. N.p., n.d. Web. 3 Mar. 2013. .The Talmud. Bje.org. N.p., n.d. Web. 3 Mar. 2013. .Comparison of Islam, Judaism and Christianity. Religionfacts.com. N.p., n.d. Web. 3 Mar. 2013. .

Effect And Consequences Phenomena Of Habitat Fragmentation Biology Essay

Effect And Consequences Phenomena Of habitat Fragmentation Biology EssayHabitat fragmentation is currently one of the closely concern topics in threatening process of biodiversity. It is a natural process which a particular habitat is garbled and divided into milder pieces due to fleshly barriers such as mountains, rivers and other landscapes. This process takes place within a long period of time, and speciation occurs through it. However, the randomness of human activities has increased the rate of habitat fragmentation. The activities include rural development, agriculture, and urbanization and habitat destruction caused by these activities happened in short period of time. Species are unable(p) to adapt to the rapid changes of their surrounding, subsequently some species are endangered and eventually go extinct. In this essay, an overview on the effects and consequences, and the solutions of habitat fragmentation will be explored.Over centuries, people especially prospectiv e developers have been debating on the issue of the protection and conservation of habitat. What is the important of habitat and why do we direct it? This is the most common question people asked. Despite human gain profit from the natural environs, we seldom appreciate and understand the need for taking care of it. A habitat is a place which consists of biotic and abotic factors that favor the survival of various species in a particular domain (Miller Hobbs 2007). Each species plays an important role to the environment and formed a biodiversity. Correspondingly, we obtain many natural resources through biodiversity. For example, medicine, food, woods, and water are sources that come from the natural environment. Further much, habitat is essential for future resources such as new cure for diseases from a plant species that are not yet discovered. Habitat maintains the genetic diversity of species and supports life therefore there is a need to protect the habitat so that it conti nues to support life.Effect and ConsequencesPhenomena of habitat fragmentationHabitat fragmentation begins when there is a decrease in the total area of habitat due to habitat exhalation. The fragmented habitats areas are smaller and separated with further distance from each other. Similarly, the species cosmos is also divided into smaller groups further increase in the number of patches. As a result, isolation of species occurs and prevents breeding in different areas. The flow of gene remains in the same population and are not allowed to exchange to a broader area. The genetic diversity of a species eventually decreases and the gene variation become lesser.Habitat terminationThe loss of habitat caused limited resources for the species to survive. There will be less food source and nesting site. Furthermore, species have higher chance of getting expose to their predator. For example, the reproductive rate of forest bird was affected by high level of nest predation and parasit ism by brown-headed cowbirds (Molothrus ater) in highly fragmented forest located in the midwestern state of United State (Sanderson Moulton 1999). This fuck be assumed that the loss of habitat provide insufficient nesting sites for the forest bird to reproduce. On the other hand, cowbirds can easily find and target the nests of the forest bird. Eventually, this factor contribute to high mortality rate while low reproductive rate of forest birds. frame in effectHabitat fragmentation also leads to habitat edge, which is a boundary formed between the habitat and the disturbed environment. The zone formed prevents species to transmigrate from place to place, thus limited the abundance and distribution of species in certain area. The risk of breeding failure is higher for species which live in a small fragmented forest due to small population, compared to the species in large habitats size. In addition to that, the habitat edge acts as a physical barrier to the species in small fragm ented forest, hence they are unable to cross over to other larger fragmented area. Consequently, this factor has increased the loss of species. For instance, a research has conducted on the study of species-area relationship in a threatened monkey community (Marshall et. al. 2010) and found that the habitat area has the greatest office to the abundance and diversity of monkey species. Likewise, a small habitat does not favor in species diversity.Impact to humanSome people think that habitat do not affect much on the human society, nevertheless habitat destruction brings massive negative impacts on human being. First of all, the loss of habitat indicates that the loss of biodiversity and this further implies on the loss of many bioresources which is essential to us. Habitat destruction also leads to imbalance on ecological cycles such as nitrogen and carbon cycle. The natural habitat plays an important role on converting nitrogen in air to nitrogen-contained compound which can be us ed by living organisms, as well as reduces level of carbon in the atmosphere. The disruption of these cycles by human eventually leads to many unfavorable situations such as acid rain, climate change, etc. Moreover, habitat destruction also increases the occurrences of natural disaster such as flood and landslide as habitat serves as a protection from it.Solutions to Habitat FragmentationHabitat RestorationHabitat renovation refers to the action that contributes to the re-building process of a habitat. The purpose of habitat restoration is to animate biodiversity by protecting and improving the damaged habitats. Strategy used for habitat restoration depends on different situations. Figure 1.0 shows the determination of conditions before developing the end for habitat restoration.Figure 1.0 Requirement for the development of habitat restoration strategy (Miller Hobbs 2007).Agri-environmental schemes are introduced by the British government in order to maintain the vegetal structur e and prevent further habitat destruction by agriculture. Research (Moro Gadal 2007) has showed that the relationship between the abundance and diversity of small terrestrial mammals and the restored fragmented forest have a positive association. It indicated that habitat heterogeneity provides more vegetative structures, thus more small mammals species can cope with their surroundings.Challenges in habitat restorationDespite conservation of habitat becomes one of the concern topic globally, there are still others problem that must be solved and these problems have contrary direction to habitat restoration. The rapid growth of global human population is the main factor of all. The increase in human population size requires more land for urbanization. Food crisis is also another factor contribute to deforestation for farming in order to supply more food. Therefore the government should dispatch a suitable plan in order to maintain the balance between human need and the biodiversit y of the natural environment.ConclusionIn summary, habitat fragmentation caused by human activities leads to negative effects on the biodiversity as well as to human benefit. The problem of habitat fragmentation should be aware by the public so that actions can be taken and stop the continuing of habitat destruction.?

Literary Techniques in Shakespeares Macbeth Essay -- Shakespeare Mac

literary Techniques in Shakespeares Macbeth With reveal literary techniques most literature would be colorless. Therefore these techniques are real crucial in producing successful writing. Not only do they bring in interest, they also help in development of characters, this is especially depicted in the Shakespearean play, Macbeth. The characters developed from the different literary techniques such as irony, puzzle, and imagery facilitate in suffering the many themes throughout the play.In this play different types of irony help in the development of characters, and as a result convey the themes of the play. First, Macbeth invites Banquo to his feast, ?Fail non our feast,? says Macbeth, ?My lord I provide not,? replies Banquo ( , , 29-30 ). This is an illustration of dramatic irony because it is known before this quote that Macbeth is planning to take out Banquo and that he allow for not be alive to attend the dandy feast. Consequently this quote depicts a lot a bout Macbeth?s character because is shows that he is very astute and heartless due to the fact that he wants to murder one of his only friends, and his innocent son. This also follows the theme of appearance versus reality in the play. When saying this Macbeth seems to be genuine and sincere, but in reality the earreach/reader know are already aware of his evil and vicious plans. Lady Macbeth speaks another exemplification of irony, as she talks of her account with Duncan ?Had he not resembled my father I had done?t.?( , . 13-14) This is an example of thematic irony, because shortly before Lady Macbeth seems be very strong and determined but when she comes see to face with the deed she is unable to do it. This shows that Lady Macbeth is not as sinister as she se... ... help give rise the characters personalities and by doing this aid in the production of the themes.all(a) in all Shakespeare?s Macbeth, accurately uses the literary techniques of irony, which show that things aren?t always what they seem paradox which depict that sometimes things should be reexamined to find out the real or other then literal meaning of what is being said, and imagery which illustrates that putting images in peoples minds is one of the best ways to convey a message. Together these techniques develop the characters and themes in the play. There are many lessons to be learnt in this play, when comprehended properly they can help one unravel some of man?s modern day difficulties in life.Works CitedShakespeare, William. A New Variorum translation Macbeth. Ed. Horace Howard Furness. Philadelphia J.B. Lippincott Company, 1915. Literary Techniques in Shakespeares Macbeth Essay -- Shakespeare MacLiterary Techniques in Shakespeares Macbeth Without literary techniques most literature would be colorless. Therefore these techniques are very crucial in producing successful writing. Not only do they create interest, they also help in developmen t of characters, this is especially depicted in the Shakespearean play, Macbeth. The characters developed from the different literary techniques such as irony, paradox, and imagery assist in conveying the many themes throughout the play.In this play different types of irony help in the development of characters, and as a result convey the themes of the play. First, Macbeth invites Banquo to his feast, ?Fail not our feast,? says Macbeth, ?My lord I will not,? replies Banquo ( , , 29-30 ). This is an illustration of dramatic irony because it is known before this quote that Macbeth is planning to murder Banquo and that he will not be alive to attend the great feast. Consequently this quote depicts a lot about Macbeth?s character because is shows that he is very conniving and heartless due to the fact that he wants to murder one of his only friends, and his innocent son. This also follows the theme of appearance versus reality in the play. When saying this Macbeth seems to be genuine and sincere, but in reality the audience/reader know are already aware of his evil and vicious plans. Lady Macbeth speaks another example of irony, as she talks of her account with Duncan ?Had he not resembled my father I had done?t.?( , . 13-14) This is an example of thematic irony, because shortly before Lady Macbeth seems be very strong and determined but when she comes face to face with the deed she is unable to do it. This shows that Lady Macbeth is not as sinister as she se... ... help create the characters personalities and by doing this aid in the production of the themes.All in all Shakespeare?s Macbeth, accurately uses the literary techniques of irony, which show that things aren?t always what they seem paradox which depict that sometimes things should be reexamined to find out the real or other then literal meaning of what is being said, and imagery which illustrates that putting images in peoples minds is one of the best ways to convey a message. Togeth er these techniques develop the characters and themes in the play. There are many lessons to be learnt in this play, when comprehended correctly they can help one unravel some of man?s modern day difficulties in life.Works CitedShakespeare, William. A New Variorum Edition Macbeth. Ed. Horace Howard Furness. Philadelphia J.B. Lippincott Company, 1915.

The Importance of Latin in the Curriculum Essay -- Latin Language Educ

The Importance of Latin in the CurriculumMy memories of Latin in high direct are slight than fond. I remember slouching in my chair, staring blankly at my desk as I tried to remember the form of the word agricola (farmer) in the ablative plural. Much of the class consisted of mundane activities like this. We translated endless Bible passages from Latin, translated what seemed like the entire body of Greek mythological literature, and read hundreds of lines from The Aneid, The Odyssey, and The Iliad. I sign(a) up for Latin because I was considering going into medicine, and I had heard that doctors need to know Latin. As high school progressed, though, a medical career seemed less and less likely so it appeared I had no real use for Latin, except that I knew the meaning of phrases like carpe diem and semper ubi sub ubi (always wear underwear). When someone would drive me why I took Latin, I would either mumble something about how Latin is the foundation on which all modern manner of speakings are based, or I would laugh and agree with them that it was a waste of my time, and that its a dead language. And it is a dead language, at least in spoken form. Regardless of what Dan Quayle thinks, Latin is non the official language of Latin America. Latin has dropped from being the language spoken by almost the entire known Western world to an obscure language known mainly in scholarly circles. After the fall of the Roman empire to Germanic invaders in 476 AD, Latin began a shift from being the reciprocal tongue to a language used mainly by upper-class and learned people (Hammond 243). Because the Church used Latin extensively, it became, along with ancient Greek, the face in which the sword of the Spirit is lodged, as Martin Luth... ...s managed to escape from the wrath of the approaching Greek army.Works CitedAmo, Amas, Latin How Schools Are Using the Ancient Tongue to give instruction English. Time 11 December, 2000 61.Culham, Phyllis, and Edm unds, Lowell, ed. Classics A Discipline and Profession In Crisis. Lanham University Press of America, 1989.Davis, Sally. Latin in American Schools Teaching the Ancient World. Atlanta Scholars Press, 1991.Hammond, Mason. Latin A Historical and Linguistic Handbook. Cambridge, Massachusetts Harvard University Press, 1976.Kopff, E. Christian. The Devil Knows Latin Why America Needs the Classical Tradition. Wilmington ISI Books, 1999.Smith, Sharwood. On Teaching Classics. London, Henley and Boston Routledge & Kegan Paul, 1977.Waquet, Francoise. Latin Or The Empire Of A Sign. Trans. John Howe. New York Verso, 2001